DIGITAL MARKETING ESSENTIALS - $1800 + GST per student
We’ve done our research and we know the skill gaps that employers in the Digital Marketing space are looking for.
Our next intake is February 2019. Contact us if you would like to be notified as soon as the dates are confirmed.
This course covers everything from digital marketing fundamentals to how to optimise your content for voice search.
Is this course for me?
- Learn from Digital Gurus - our instructors and digital marketing experts have worked with some of Australia’s most loved brands including MTV, Sony Music, Universal Music, and more.
- Hands-on Learning - solidify learning with practical application at every stage. You’ll leave with your own Digital Marketing Portfolio & a toolkit of skills you can start applying straight away.
- Mentoring with Industry Experts - meet with experienced and inspirational digital marketing leaders for a 1:1 mentoring session, gain personalised feedback, advice and guidance from the best in the business.
If you are are a business owner or are looking to upskill in Digital Marketing this course is for you!
Lesson 1 – Introduction to Digital Marketing
Review marketing concepts such as the inbound marketing methodology and explore how marketing has evolved in today’s ‘always on’ world. Evaluate a range of digital marketing channels and look at the steps to build a multichannel marketing strategy, plus, discover exactly what makes up a ‘brand’.
Lesson 2 - The Connected Customer
Research and develop detailed customer personas to effectively understand how your customer interacts with you throughout their buying journey. Learn how to segment and target the right people and turn strangers into customers and customers into brand advocates. Plus, understand the concept of relationship marketing and the importance of trust.
Lesson 3 - Website and landing pages
All roads must lead to… a website or a landing page. Effective digital marketing has a strong call-to-action with an ultimate goal in mind. Create a simple landing page and website to drive your customers to so they can complete this goal. For e.g. purchase your product, provide an email address or register for your event.
Lesson 4 - Email Marketing
In the time it takes you to read this sentence 20mil emails have been sent. Learn tips and tricks for what is still considered the most effective digital marketing channel. Discover what a CRM (customer relationship management) system is and why you need one.
Lesson 5 - Mobile Marketing
The smartphone has fundamentally changed the world we live in and modern marketers must understand the importance of how to reach customers in the palm of their hands in a relevant, timely and unique way.
Lesson 6 - Content creation and distribution
Discover the art of digital storytelling and how to create engaging relevant content for your target audience. Learn how to manage, distribute and optimise your content for every stage of the buyer's journey.
Lesson 7 - Social Media Marketing
How do brands use social media as a marketing tool in 2018? Gain an understanding of the entire social media landscape and how to use each platform effectively. Take a deep dive into Facebook and Instagram - the two most popular platforms for marketers right now.
Lesson 8 - Search Engine Optimisation (SEO)
It takes more than luck to make it to the first page of the Google search results, from design and content to meta-data and keywords, we help demystify what it takes to get results and stay on Google’s good side.
Lesson 9 - Google Ads
If you build it, they may not come. Get hands-on experience using Google Ads to create, analyse and optimise a paid search campaign to get more traffic to your website or landing page.
Lesson 10 - Google Analytics
In this final lesson, we’ll take a look at data-driven marketing, in particular how to use Google Analytics to access, manipulate and report on the data that is meaningful to you. This lesson covers how to set specific goals and apply campaign tracking to effectively track ROI.
Sydney / Melbourne - The course will run over 10 consecutive Monday Evenings (6 pm to 9 pm)
Your own laptop
Payment by flexible instalments is available.
Contact us on [email protected] for more information.
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