MARKETING TECHNOLOGY COURSES - NORTHERN TERRITORY (ONLINE) - $50 + GST per participant


Take your first step towards a Marketing Technologist role with Coder Academy (trading as the Academy of Information Technology Pty Ltd) and the Left Bank’s new part-time MarTech courses, supported by the Northern Territory Government. These online courses available to Northern Territory residents are a perfect entry point for beginners into digital marketing, programming, and data analysis for anyone who’s thinking of upskilling into one or all of these domains.


About


Marketing technology is one of the fastest growing employment areas worldwide. Nearly 50% of employers are looking to grow their marketing teams, according to a Hays report. Within the field of marketing, some of the hardest roles to fill and most in-demand skills involve SEO and Analytics, as well as Marketing Automation. These “Marketing Technologist” roles require a solid understanding of marketing, coding and analytics.

A marketing technologist is a newly emerging role, combining information technology knowledge with creative marketing skills. It is the perfect blend for people who enjoy using both sides of their brains! Marketing technologists are the bridge between IT and marketing, and can add tremendous value to an organisation by seeking new business opportunities and building technological solutions for marketing purposes.

Take your first step towards a Marketing Technologist role with Coder Academy (trading as the Academy of Information Technology Pty Ltd) and the Left Bank’s new part-time MarTech courses, supported by the Northern Territory Government. These online courses are designed for absolute beginners and are a perfect entry point into digital marketing, programming, and data analysis for anyone who’s thinking of upskilling into one or all of these domains. You must be a resident of the Northern Territory to join.


Choose from Intro to Data Analytics with Excel, Data Driven Digital Marketing, or SEO & Front-End Development. Ready to break into this exciting new field?

 
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SEO & Front End Development - Two Part Course

Course Outline
 

Search Engine Optimisation (SEO) and Front End Development make an all-star combination! Being discoverable through search engines is only one part of the puzzle. It's essential that your website appeals to your target audience once they arrive. This course will help you better understand how coding can empower you to create stunning web pages, and enable you to drive more organic traffic to your website.
 

What You Will Learn
 
  • Understanding the key methods, tools, and techniques used in Search Engine Optimisation (SEO)
  • Understand the role of search and why it is a critical part of any digital marketing plan
  • Analyse the search behaviours of your target audience
  • Optimise websites through technical and non-technical SEO to improve organic web search results
  • Understand the role of keywords and content in SEO
  • Understand key features of ‘black hat’ and ‘white hat’ SEO techniques
  • Plan and implement a search engine strategy
  • How to design and build a fully functional website using HTML, CSS and Javascript
     
Certification Obtained
 
  • Statement of attainment for one online unit from the Diploma of Business - BSBMKG535 - Devise a Search Engine Optimisation (SEO) Strategy
     
What To Bring
 

Laptop with Google Chrome installed

 
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Introduction to Data Analytics with Excel


Course Outline
 

It is forecasted that the growth in artificial intelligence, data science, and big data analytics will create 2.7 million new jobs globally this year. Learn to solve complex business problems using data, create engaging stories with data visualisation, and automate processes using Macros.



What You Will Learn
 
  • Basic Excel & Intro to Statistics
  • Tables, Pivot Tables & Exploratory Data Analysis
  • Data Visualisation & Analysis
  • Macros
  • Advanced Data Visualisation (Dashboard Design)


Certification Obtained
  • Statement of attainment for BSBITU402 - Develop and Use Complex Spreadsheets.


What To Bring
 

Laptop with Excel 2016 installed

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Data Driven Digital Marketing - Two Part Course
 

Course Outline
 

Seventy five percent of companies see increased engagement when they use data-driven marketing. Despite this, 87% of marketers say data is their company's most under-utilised asset. This a two part course that will help you transform into a digitally savvy, data-driven marketeer in a matter of weeks.
 

What You Will Learn
 
  • Understand fundamental concepts in computer programming
  • Learn how to write code in Python using conditional statements, loops, functions, and objects
  • Learn how to test and validate the correctness of your code (debug your code)
  • Be exposed to the data analytics toolkit which includes Pandas, NumPy, MatplotLib, SciPy, and much more
  • Use data to identify and evaluate marketing opportunities to meet objectives and reach your target audience
  • Understand key aspects of data sources, measurement, analysis and reporting
  • Apply insights gained from data to various types of data-driven marketing techniques including retargeting, conversion optimisation and segmentation
     
Certification Obtained
 
  • Statement of attainment for BSBMKG501 - Identify and evaluate marketing opportunities
     
What To Bring
 

Laptop


Benefits of Online Learning

This series of Marketing Technology courses will be delivered online through Canvas - a leading online learning platform that replicates the classroom environment. Canvas allows you to interact with your instructor and peers, just as you would if you were learning in a face-to-face class. It also provides access to learning resources, video, audio, real-time sharing of presentations – and includes collaborative features such as a live whiteboard, breakout rooms and discussion boards. 


Our Philosophy

We pride ourselves on our ability to cater to students who are racing ahead while supporting those who need more time to practise their skills. We aim to help students better understand the technological tools they have at their disposal, and how they can create rather than simply consume. Students are encouraged to adopt an experimental mindset, and think ‘What if?’ without giving in to a fear of breaking something. We believe that people with unique interests learn to code for different reasons, and there are many ways for students to engage with tech in a way they find exciting and encouraging.


Run by Coder Academy & Left Bank, proudly supported by the Northern Territory Government

These courses are being operated by Coder Academy (trading as the Academy of Information Technology Pty Ltd) and the Left Bank. The Northern Territory Government has kindly offered to fund a significant portion of these programs for any Northern Territory residents, resulting in a low $55 fee per participant. 

 



Attendees

Intakes

SEO & Front End Development

06 Apr 2020

05:30 PM - 07:30 PM

Intro to Data Analytics with Excel

13 Apr 2020

05:30 PM - 07:30 PM

Data Driven Digital Marketing

11 May 2020

05:30 PM - 07:30 PM

Location

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Price

+ GST

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